1961
Discovery phase | Onboarding | Tutorial levels startup
1962
Acquires basic walking skills & Dutch 0.1
1964
Acquires basic bike riding/swimming skills, though fails flying repeatedly
1968
Acquires basic horse riding & advanced falling skills
1971
Straight to Advanced Chocolate skills v5
1973
Starts Latin-Sciences and Nun Avoidance Skills at St Ursula, Wilrijk
1975
First music cassette Deep Purple (hence the concept ‘youthful errors’)
1977
Basics of BASIC (which was basically based back then on Fortran)
Architecture at Antwerp Academy (HAIR) | Fails first level twice but acquires important life skills such as using red peppers in spaghetti, drawing straight lines in ink and performing ‘interestingly’ at an early Rock Rally with a B52-like band, ‘interestingly’ being the key word here | Reaches Dutch 5.0, French 2.0, English 2.0, German v1.0
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1979
Architecture at Antwerp Academy (HAIR) | Fails first level twice but acquires important life skills such as using red peppers in spaghetti, drawing straight lines in ink and performing ‘interestingly’ at an early Rock Rally with a B52-like band, ‘interestingly’ being the key word here | Reaches Dutch 5.0, French 2.0, English 2.0, German v1.0
1981
Starts Graphic Design & Illustration at St Lucas-Paviljoen Antwerp | First level driving skills | First New Wave/Punk outfit
1983
Drops acquired beer & cigarette skills in exchange for red wine skills
1984
Acquires Master in Arts degree (with distinction) | Acquires Teaching Competence D-degree at St. Lucas-Paviljoen Antwerp
1985
Independent graphic designer | First bank loan | First Apple Macintosh | First fax machine | Rapid leveling of Coffee Magic and ‘Ignore 50 yo’s Male Businessmen Innuendo’.
1986
PageMaker (yes, I’m that old) | First cat | First (and last, and meanwhile not anymore) husband
1987
Quark XPress | Microsoft launches Windows. It sucks, compared to Apple.
1989
Junior art director, later art director at Koncept Advertising, Mechelen | Marie Thumas (now Bonduelle), Ford, Solo, Marie-Jo, Westtoerisme, Milkana, Ovam…
1990
Freehand out, Adobe Illustrator in | Downloads Marijke Ryckeboer, daughter v2.0
1991
Art Director LVH/Alliance, Brussels on King, Melitta, Zoo Antwerpen/Planckendael, NMBS… until merger with Publicis | Mad Men Diplomatic Slalomming Skills 2.0, French 3.0 | Downloads Saskia Ryckeboer, wait what? Yet another daughter!
1993
Freelance Art Director in team with VIP copywriter Hugo Wambacq for Walter Thompson, McCann-Erickson, LDV , Leo Burnett, Publicis, CAT etc. for Coca-Cola, Iglo, Toyota, Het Nieuwsblad, Bobbejaanland, KMDA (Zoo & Planckendael), NMBS…
1995
Drives home with a modem and floppydisc on which ‘the Internet’
1996
Creative Director Flamingo (Graphic Zoo) (NMBS, KMDA, Danone, b2b) | First web designs (written in html, but oh well) | Acquires an Apple PowerPC.
1997
Macromedia Flash/Actionscript (It makes sites come alive! It’s amazingly fun! It makes sites hugely inefficient!) | Quicktime happens and thus also the first editing of movieclips
1998
Macromedia Fireworks (for a while) | Gets an iMac and an illegal copy of Dreamweaver | Download of Tom Ryckeboer, first and last and thus the best son of all of them
Creative Director at ADH Advertising | Discovers CSS (doesn’t understand much of it until WordPress happens) | PowerPoint. Like everything from Microsoft back then it’s Extremely Boring. | The horse half is going international (lessons, seminars, clinics, demo’s and lectures in Belgium, the Netherlands, Germany and UK)
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1999
Creative Director at ADH Advertising | Discovers CSS (doesn’t understand much of it until WordPress happens) | PowerPoint. Like everything from Microsoft back then it’s Extremely Boring. | The horse half is going international (lessons, seminars, clinics, demo’s and lectures in Belgium, the Netherlands, Germany and UK)
2000
Real cool fireworks in Antwerp. Computers somehow don’t die | Switches from QuarkXPress to Indesign | English levels up to 4.0
2001
Independent graphic designer under the name of CrèmeBrûlée | First steps in Premiere Pro | Grudgingly switches from Apple to PC.
2002
Goes vegetarian (ikr. But can’t teach the ethical training of horses, then eat them.)
2003
Drags herself through the basics of Drupal CMS. It’s no fun whatsoever.
2004
Contributor ‘Horse Training’ to ‘Encyclopedia of Animal Behavior’, Marc Bekoff (ISBN 0-313-32747-5) | Discovers WordPress CMS. Hallelujah!
2005
Author, designer, illustrator, publisher “Grondwerk met Paarden” (ISBN 9090190740)
2006
Discovers Runescape. Hooked to online gaming ever since | Starts teaching “Training Psychology of the Horse’’ course at Syntra Midden-Vlaanderen and Limburg
2012
Learns Prezi, which is fun for a while | Author/designer/illustrator/publisher book ‘Denkwerk’ (ISBN 9789082003406)
2013
Completes ‘Gamification’ course, Wharton University of Pennsylvania
2014
Completes ‘Introduction to Psychology’, University of Toronto
2015
Author, producer, publisher Theory of Fun international online course
Startup helper of daughter’s restaurant 42Brasso and café 42Saga | Management, interior design, print, social & multimedia, administration yet also supply management, waitress, commis, sous-chef, dishwasher | Both Art & Horses stuffs take a backseat to the development of various horeca skills
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2016
Startup helper of daughter’s restaurant 42Brasso and café 42Saga | Management, interior design, print, social & multimedia, administration yet also supply management, waitress, commis, sous-chef, dishwasher | Both Art & Horses stuffs take a backseat to the development of various horeca skills
2017
Fuse, Mixamo, and a little bit of Animate
2018
First real outdoor graffiti, for the fun of it (Boomsesteenweg Wilrijk) – “When life gives you lemons, trade them for a goat” | Starts teaching clicker training courses at Odisee
2020
Oh joy! New job: door-to-door delivery for 42Brasso during the corona lockdown | Learns the importance of clearly visible house numbers
2021
Leaving my daughter’s horeca adventures behind (phew!), returning to art & horses.
After a century of haphazard cooperations and organisations of demos, fairs and courses, finally gathers an official team of 8 Belgian and Dutch horse instructors and starts up the ClickerAcademie | Developer+producer of live and online courses, gamification for education, social media & marketing | Gains extra skill points for handling Dutch people | Midjourney, MailChimp and some Figma
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2022
After a century of haphazard cooperations and organisations of demos, fairs and courses, finally gathers an official team of 8 Belgian and Dutch horse instructors and starts up the ClickerAcademie | Developer+producer of live and online courses, gamification for education, social media & marketing | Gains extra skill points for handling Dutch people | Midjourney, MailChimp and some Figma
2023